EthosLabs

TAM/SAM Calculator

Local Government Technology Market Analysis

All pricing tiers will scale proportionally from this base price

Total TAM

$0

Total SAM

$0

Adjust Pricing & Adoption Rates

Government Size Cities Counties Total Price ($) Adoption Rate (%)

Market Analysis Results

Government Size Total Governments Price TAM Adoption Rate SAM

How to Use This Calculator

TAM (Total Addressable Market): The total revenue opportunity if you captured 100% of the market. Calculated as: Total Governments × Price per Government

SAM (Serviceable Addressable Market): The realistic market opportunity based on adoption rates. Calculated as: TAM × Adoption Rate

Government Categories: Based on population size, with data showing the actual number of US cities and counties in each category.

Adjust the inputs above to see how different pricing strategies and adoption rate assumptions affect your market opportunity.