Senior Vice President, Product Strategy
Euna Solutions
June 2023 – June 2025
Euna Solutions is a government technology SaaS provider delivering purpose-built public sector software across budgeting, grants, procurement, and payments to 3,000+ agencies.
- Unified a $100M+ SaaS portfolio by integrating 10+ acquisitions and 12+ legacy products under a cohesive public finance narrative—streamlining GTM and improving cross-sell velocity across 3,000+ governments and launching new products within the portfolio including Strategic Budgeting and the Euna Supplier Network.
- Architected Euna's AI strategy, launching the AI Innovation Center, driving generative AI features, and establishing internal AI governance used across product, sales, and operations.
- Built the Product Marketing group from the ground up, aligning positioning, packaging, and messaging across five acquired companies to unlock new revenue and reposition Euna as a category leader.
- Led end-to-end product and GTM integration for two major acquisitions, for Euna Grants and Euna Procurement, from product alignment to sales enablement, ensuring retention of key customers and talent through transition.
- Amplified Euna's market voice through thought leadership, leading joint initiatives with GFOA, associations, and influencers—shaping the national conversation on AI in government, fiscal resilience, and modernization.
- Developed and implemented "down-market" strategy, building a specifically-trained GTM motion and sales team, with a focus on small cities and counties typically overlooked by technology companies to open up new markets and expand impact.